In 2004, Ken and Angela Lineberger founded our original winery in Rancho Cucamonga under the name “The Wine Tailor” as an urban winery. The historical site was located in California’s oldest commercial winery, built in 1839. The business evolved from being an award-winning winery to being a winery during the day, and a wine bar in the evening. We expanded the business by appealing to a wider audience by creating a more flexible model. We also added weekend entertainment and paired our wines with light food and appetizers.
In 2012, Waters Edge Wineries was created to focus on a single brand name. Our philosophy is focused on helping people learn about the amazing world of wine and remove the barriers that keep people from enjoying wine on a regular basis. Ken is the President of Waters Edge Wineries and is personally involved in each new location to help ensure our success as we grow. Angela is the franchise liaison to help uphold the standards of excellence that make us successful.
We believe that our success is the sum total of our franchisee’s success. We are fully committed to helping our winery owners become as successful as possible!
Our franchise helps people start up complete wineries in a retail space that ranges from 2,000 – 4,000 square feet. Think of it as a “micro-winery.”
The difference between a Waters Edge Winery and a traditional winery is that we do not grow or crush the grapes – we outsource those functions to a global network of vineyards and growers. This lowers the cost of ownership, and removes the biggest risk associated with most wineries.
Actual wine production is done onsite. A Waters Edge Winery® makes several wines that are exclusive to our winery locations. We make many of the popular varietals, including Merlots, Cabs and Chardonnays. We also make some harder-to-find wines such as Barolos, Gewurztraminers, Pinotages, Petit Verdot and Ports. We source grapes globally that will allow you to make over 50 different kinds of wine using grapes from the best grape growing regions in the world. Places such as California, Italy, France, New Zealand, Chile and Germany.
We also offer a lineup of wines that are found nowhere else and add to the spectrum of tastes for our guests. These include fun wines such as our popular Peach Apricot Chardonnay and Cranberry Malbec. These wines are easy for nearly everyone to enjoy – low in alcohol and slightly off-dry.
In addition to wine sales by the bottle and glass, a Waters Edge Winery® also offers the following:
Bistro-style appetizers and desserts
We believe that wine is meant to go with food. And our guests will linger in our wineries longer if they have food readily available. Waters Edge has a partnership with Boar’s Head Brand to offer a light menu which includes tapas, Panini-style sandwiches, artisan cheeses and fruits or a simple “grab and go” open refrigerator that avoids and food preparation or additional kitchen equipment.
Guests will be able to choose from a variety of designs to create their own wine label for gifts, weddings, corporate sponsorships or private labeling.
These make fantastic, personalized gifts for unlimited opportunities, such as Mom’s birthday, anniversaries, housewarming, Valentine’s Day, and of course, the Christmas holidays.
Guests may participate in a bottling experience at our wineries. They would choose a wine that is in one of our tanks and set an appointment to come in when it is ready to bottle. The winery will draw off two to three cases of wine from the tank of finished wine into a large container. The guest brings in friends and family to bottle, cork and custom label their wine. It’s a unique and unforgettable experience!
Guests may join a wine club that offers unique benefits such as a selected bottle of wine, complimentary tasting, discounts and special events. This creates a recurring monthly revenue stream for the Waters Edge Winery® as well as loyal guests. At the Waters Edge Winery®, most guests come to the winery monthly to pick up their bottles – increasing traffic and visitation patterns. We love our guests!
Private Parties and Events
Locations will often be designed to allow private events to occur simultaneously during regular operating hours to eliminate any conflict. Private tasting areas and seating areas can be segregated from the main tasting room to accommodate receptions, birthdays, and anniversaries as well as attracting corporations looking for a venue to host company-sponsored events in a convenient, classy location tailored to their needs.
We encourage our franchisees to develop relationships with local restaurants, hotels, resorts and event venues. The wholesale customers may place orders directly with our central warehouse, where we will package and deliver the order right to them. Our franchisee will make a commission on all wine sales to their wholesale accounts without having to handle any product.