We’re Dramatically Changing the Way Kids Learn to Play Music
Bach to Rock is a rapidly growing franchise in one of the hottest and most stable industries in franchising: music education. According to a recent Gallup survey by the National Association of Music Merchants "interest in playing music is at an all-time high."
At Bach to Rock we help you take advantage of high demand by eliminating what kids hate about music lessons and incorporating more of what they want. We’re the music school kids would design for themselves if they could and we’ve turned music into a group sport. As soon as students grasp the basics of an instrument, we place them in a band so they learn to play music with other students on complementary instruments. From rock to jazz to opera, strings and chorus, our students play together in just about every musical genre.
Our schools are busy community centers and bustling profit centers. What’s our secret? We know that students are much more motivated to learn when they’re playing the music they want to play and are surrounded by bandmates. On average, our kids take lessons for more than 70 weeks, which can cost several thousand dollars. This outpaces what we believe is the typical 20-24 weeks a child sticks with traditional lessons.
Great Franchise for Investors and Multi-Unit Owners
Bach to Rock is looking for investors with a net worth of $500,000 and a minimum liquidity of $100,000. Our initial investment is $382,000 to $534,100. The Bach to Rock business model is suited for the music lover who’s passionate about enriching his or her community and helping educate children. It also is ideal for the experienced investor who appreciates a great service retail model and the revenue potential of opening several units. Our parent company owns a chain of schools, which proves the business is profitable and scalable. Bach to Rock envisions opening 500 schools across the nation over the next decade as we take the lead in this unique approach to music instruction. Prime territories are still available for development, and the industry is starting to take notice of the niche we’re carving out in this increasingly important market.
How Much Money Can I Make?
Bach to Rock schools show strong margins, attractive returns and several forms of recurring revenue. Our highest-revenue school in 2013, the latest year for which figures are available, took in almost $1 million. On average in 2013, our Bach to Rock corporate locations netted $712,475, according to Item 19 of our 2013 Franchise Disclosure Document. The average EBITDA (Earnings Before Interest, Tax, Depreciation and Amortization) before rent was $281,109.
Several Ways to Drive Profit:
Bach to Rock’s business model has proven its profitability many times over. One reason: We’ve created effective ways to generate ongoing multiple streams of revenue. Our model ensures that franchisees can maximize their earnings potential and stay busy throughout the year. We also serve a wider age range than other franchised music schools, including adults. Here are some of the ways our schools make money:
- Private lessons. Before students get into ensembles, they typically sign up for some one-on-one instruction.
- Band lessons. The most appealing part of the Bach to Rock instruction method is also a money-maker, since many parents are eager to sign up their kids for an opportunity to perform with a band in public.
- Summer camps. This is how it all began for Bach to Rock, and limited-engagement summer sessions are a very popular way to introduce kids to everything our schools have to offer.
- Parties and corporate events. Bach to Rock events are popular with all ages — from first-graders to 50-year-olds. Our events can be customized for birthdays, anniversaries, corporate team-building events and more. One of our most requested events, the Karaoke Birthday Party, brings people of all ages into our recording studio.
- Recording studio. Local bands take advantage of our full-scale 16-channel recording studio, where students also record their music. Bands often come in the mornings, before Bach to Rock classes are underway, and after lessons are over in the evenings.
Bach to Rock’s Investment and Leadership Team
In 2002, former middle-school music teacher and Juilliard-trained musician felt something was missing from classroom music education. So he started a unique summer camp. His idea was to let kids learn the music they loved, let them play with their peers and let them perform. The Bethesda, MD, summer camps grew in popularity, and he eventually opened a school. An executive with Cambridge Information Group (CIG), Bach to Rock’s parent company, discovered us when his own son attended the Bethesda school and had a rewarding experience. He saw an opportunity to provide the same transformational music education experience on a much broader scale.
Bach to Rock was born in 2007. We opened a second school in Gaithersburg, MD, the same year. We soon opened Bach to Rock schools in McLean, Leesburg, Chantilly and Herndon — all in Virginia. By 2010, combined gross sales for our schools topped $3 million. We sold the first Bach to Rock franchise in 2012 and have been growing ever since.
Brian Gross is President of Bach to Rock, a position he has held since 2011. Like Bach to Rock’s entire executive team, Brian is a passionate lover of music and a fervent supporter of music education. Brian previously served as president of Rileyroos, a children’s footwear company, and he also was the general manager of Barton-Cotton Inc., a direct marketing and print production company.
- Fastest Growing Companies, “Inc.” magazine, 2011, 2012, 2013. Bach to Rock continued adding schools to our roster for quadruple-digit growth, and we are working on a nationwide expansion plan in 2014.
- Franchise Gator Top 100 franchises, 2014. Franchise Gator recognizes franchises that are expanding and are considered smart investments.
- No. 66 out of the Top 100 Education Companies, “Inc.” magazine, 2013. Our dramatically different approach to education pays off. This list is based on revenue growth from 2009 to 2012.
- No. 1 Fastest-Growing Company to Watch, 2012, Washington Business Journal. Readers correctly predicted that Bach to Rock would debut at the No. 1 spot because of our phenomenal early growth rate.
- Best Music Instruction for Families, 2012, “Washington Family Magazine.” Bach to Rock was honored to be included in this ranking, based on a survey of Washington, D.C.-area readers.
- Top 10 Franchises, “Inc.” magazine, 2011. Our 1,000% growth rate over the three years from 2007 to 2010 earned Bach to Rock the No. 4 spot on this prestigious ranking.